WHAT WE DO

Quantitative Strategic Marketing Research, Usage & Attitude Research, Segmentation & Targeting Research, Positioning Research, Brand Equity Research, Value Pricing Research, Ads Evaluation Research, Qualitative research, Concept Test, Usage & Attitude, Positioning Research, Packaging Evaluation, Advertising Evaluation.

We provide customized services based on key findings of client’s situation to meet their needs. We treat our clients as partner to put recommendation into action and to be implemented. Quality of works is our first priority to satisfy clients. To be trusted is our pursue to earn.

In search of the best company’s strategic move we should analyse business environment analysis and acknowledge wheter current and future company’s capabilities fit to rapid changing of business environment. Corporate level analysis is needed to have helicopter view of the company, competition, competitor, and customer. In this phase finetuning company vision, mission, and philosophy sometime is needed. Business level analysis covers several strategic issues, such as current business model, competitive advantage, strengths and weaknesses, and threats and opportunities as well. We assists clients in determining corporate objectives and the strategy needed. The strategy option then will be divided into more specific strategies. Strategic Brand Management: Brand is the most important asset to a company. A strong and healthy brand will generates many advantages both in strategic level and tactical level as well. Therefore company should manage their brands properly. In digital age, brand management should involve online and offline (O2O) activities. Integration on both activities is an important issue. Grand Marketing Strategy: This covers three strategic issues at business level, i.e. segmentation, targeting, and positioning. Segmentation is the way we see the market. Better market segmentation will give us better opportunity to choose segments to be served and gain advantages better than competitors. Nowaday digital approach in brand positioning is inevitable. It is more challenging but at the same time give us more alternatives to do that better and faster than before. Product Strategy: Exploring product strategy covers strategic decisions such as core product/service, basic, expected, augmented, and potential product which are match to customer needs and superior than competitor’s offering. Pricing Strategy: Price is what a customer must give up to get the benefits offered by the company. It plays a direct rate in shopping customer value. We assist our clients formulating the strategy options and exploring the concept of value pricing. Channel Strategy: Channel options is crucial aspect in a free market. It is in the marketing channel that the process and dynamics of competition take place and the success or failure of enterprises and individual initiatives is determined. Promotion Strategy: Promotion is the coordination of all company-initiated effort to set up channels of information and persuasion in order to sell goods and services or promote an idea. Promotional mix (advertising, direct marketing, interactive/internet marketing, sales promotion, personal selling, public relations) is the basic tools used to accomplish company’s communication objective. We assist clients from developing their communication objectives to execution phase.